Press conferences
Chapter 16 of 21 · see all chapters
📰 Press conferences run on a weekly rhythm: once a conference has been answered, the next one becomes available seven days later, and a conference left unanswered stays on the table for those same seven days. Each one asks three questions built from your context — recent form, league position, the next fixture — and often a fourth about whatever is loudest in your save: injuries, the board or your top scorer.
Every question offers the same three tones: optimistic, diplomatic or realistic. Each carries a morale effect on the squad (a 1–10 value) and a reputation effect on your club (a 0–100 value). Optimistic is the dressing-room play — typically around +3 morale and +1 reputation; diplomatic keeps things level at about +1 morale and no reputation change; realistic builds the club's standing, around +2 reputation, at a small morale cost. The exact numbers shift with context: an optimistic answer after a run of defeats reads as empty and can cost morale instead of lifting it, while a realistic one after a good run builds more reputation than usual.
When you submit the full set, the engine totals the three or four answers and applies them at once: squad morale moves by up to ±9 and club reputation by up to ±5. The summary then arrives in your inbox, with the conference stored in the press archive. There is no hidden fan-satisfaction or board-confidence penalty riding along, and skipping a conference carries no punishment at all — the offer simply lapses after its seven days. What you forgo is the movement itself, which is free and only accrues if you show up.
Working press conferences
- Open the Press Conference screen when a conference is available; the page tells you when the next window opens.
- Read what each question is really about — form, position, the next opponent, or a specific story such as an injury.
- Mix tones freely: you can be optimistic on one question and realistic on the next, and the totals are what land.
- Use realistic answers to build reputation when the table allows it — reputation feeds sponsors, commercial income and your public standing as a manager.
- Use optimistic answers before fixtures where the dressing room needs lifting, and stop when the results stop backing the talk.