Stadium ticket pricing

The Stadium screen sets a single ticket price for your club — one number, not a set of category prices: there are no separate general-admission, family, premium, VIP or away-allocation tiers in the engine. The slider runs from 1 to 100, and the panel puts your price next to the engine's recommended one, with a live estimate of league and cup gate revenue.

Where the recommended price comes from

The recommendation is the midpoint of your division's ticket band, shifted by reputation. Division 1's band runs 30 to 150 and Division 10's runs 1 to 4, so the anchor falls steeply as you go down the pyramid. Reputation 50 is neutral; every 50 points of reputation above or below that moves the recommendation by about 10%.

The status bands

Both the screen badge and the engine's pricing pulse compare your price with the recommendation: below 60% is very cheap, below 85% cheap, up to 120% fair, up to 150% expensive, and above 150% very expensive. Those bands are the whole model — there is no fixture-by-fixture pricing and no derby multiplier. A price above the fair one earns more per head, up to twice the fair price; beyond that the extra earns nothing and the fans still leave. Cup nights take an 80% attendance factor automatically.

The lever is the fan base, not the gate

Price changes reach your income through the crowd, and slowly. On each pricing pulse the engine compares your price with the recommendation and moves your fan base: above 150% it sheds 5% of its size, above 120% it sheds 2%, below 85% it grows 2%, and below 60% it grows 5% — growth capped at 85% of stadium capacity, and the fair band holds it steady. Matchday attendance is then drawn from that fan base with a reputation boost of up to 15% and a small match-to-match variation, capped by your capacity. Pushing prices to the top of the range does not empty the ground on the day — it shrinks the crowd that turns up next month.

What pricing does not touch

Ticket pricing does not move fan satisfaction. That number is driven by results — a win adds 5, a convincing win 10, a win over a stronger side 15, while a home draw costs 1 and a defeat costs 4, 7 or 10 — plus transfers (signing a player rated 75+ adds 3, selling an important one costs 4) and infrastructure upgrades (2). Empty seats show up as a shrinking fan base, not as unhappier fans.

A working rule of thumb

Treat the fair band as home. If you want a bigger crowd, price below 85% of the recommendation — 2% growth a pulse, 5% below 60% — and let it compound over a season. If you need cash now and accept the cost, the top band pays a premium per seat while the fan base sheds 5% a pulse. One more thing the board watches: if the fan base falls under 15% of capacity and you have not touched the price in three weeks, expect an urgent inbox note asking you to manage the stadium.