Stadium ticket pricing
How dynamic pricing works and the fan-satisfaction trade-off.
You set ticket prices per category (general admission, family, premium, VIP, away allocation). Prices interact with attendance: too high and seats stay empty, too low and you leave money on the table. The Stadium page shows a recommended price band based on your last few fixtures' attendance and your fans' current willingness-to-pay.
The trade-off
Raising prices increases revenue per ticket but reduces attendance. Beyond a certain point, lost ticket revenue plus lost matchday spending wipes out the per-ticket gain. Worse, sustained empty seats damage fan satisfaction over time, which feeds into future attendance and morale.
Pricing by fixture importance
- Routine league fixture vs a mid-table side — keep prices moderate; you need bums in seats.
- Derby or top-of-the-table clash — you can push premium prices and still sell out.
- Cup tie against a small side — discount aggressively; cup attendance is much more elastic.
- European nights — premium pricing usually justified by demand.
Fan satisfaction effect
Fans track pricing relative to club performance. A struggling team that hikes prices burns satisfaction fast. A successful team can charge more and fans accept it. The Fans page shows current satisfaction and the trend — if it's dropping, drop prices a notch and look for results to recover before pushing again.